Digital Strategy & Planning Professional

The Digital Strategy & Planning Professional introduces participants to digital communications and helps them to develop a measured and well-considered strategy and coherent plan for their organization, that will stand up to the rigor and scrutiny of board-level decision making.

COURSE OUTLINE

The Digital Strategy & Planning Professional focuses on the planning, implementation, and measurement of your digital marketing efforts.

There are ten modules in the course:

• Module 1 Introduction to Strategy and Planning
• Module 2 Traditional Communications
• Module 3 Digital Communications
• Module 4 Digital Display Advertising
• Module 5 Social Customer Service
• Module 6 Budget
• Module 7 Personnel
• Module 8 Risks and Reputations
• Module 9 Analytics
• Module 10 Strategy Formulation and Plan

BENEFITS

You will gain a comprehensive understanding of all aspects of digital strategy and planning including

• Budgeting
• Personnel selection
• Analytics
• Reputation management and social customer service.

WHO SHOULD ATTEND

The Digital Strategy & Planning Professional is aimed at anyone involved with planning a digital strategy for their organization who is likely to be involved in this area in the future and would like a comprehensive understanding of the field.

EXAM INFORMATION

Duration of the Exam : 3 hours

Exam Format : multiple choice and hot spot questions.

There are no text based/written answers