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Digital Strategy & Planning Professional

The Digital Strategy & Planning Professional introduces participants to digital communications and helps them to develop a measured and well-considered strategy and coherent plan for their organization, that will stand up to the rigor and scrutiny of board-level decision making.


The Digital Strategy & Planning Professional focuses on the planning, implementation, and measurement of your digital marketing efforts.

There are ten modules in the course:

  • Module 1 Introduction to Strategy and Planning
  • Module 2 Traditional Communications
  • Module 3 Digital Communications
  • Module 4 Digital Display Advertising
  • Module 5 Social Customer Service
  • Module 6 Budget
  • Module 7 Personnel
  • Module 8 Risks and Reputations
  • Module 9 Analytics
  • Module 10 Strategy Formulation and Plan


You will gain a comprehensive understanding of all aspects of digital strategy and planning including

  • Budgeting
  • Personnel selection
  • Analytics
  • Reputation management and social customer service.


The Digital Strategy & Planning Professional is aimed at anyone involved with planning a digital strategy for their organization who is likely to be involved in this area in the future and would like a comprehensive understanding of the field.


Duration of the Exam : 3 hours

Exam Format : multiple choice and hot spot questions.

There are no text based/written answers


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Duration 3 Days (Intensive Bootcamp Training)
DIGITAL MARKETING The Digital Strategy & Planning Professional course introduces participants to digital communications.
Price 4,000.00

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