Search Marketing Professional

The Introduction to Search Marketing Module introduces participants to the key technical concepts of search marketing. Students will learn how the core search elements, including search engine optimization, pay per click advertising, and analytics, work together to drive targeted, high converting traffic.

Participants will be given a strong understanding of the modules that lay ahead and how each discipline within search marketing interacts with and affects the others. In addition, this module outlines how search marketing sits within the wider digital marketing practice.

COURSE OUTLINE

The Search Marketing Professional focuses on the planning, implementation, and measurement of your search marketing strategy.

There are ten modules in the course:

• Module 1 Introduction to Search Marketing
• Module 2 SEO – Setup
• Module 3 SEO – Content
• Module 4 SEO – Workshop
• Module 5 PPC Advertising – Search
• Module 6 PPC Advertising – Display Networks
• Module 7 PPC Advertising – Video
• Module 8 Analytics – Setup
• Module 9 Analytics – Applied
• Module 10 Strategy & Planning

BENEFITS

Innovative and creative search strategies

participants will also learn how to leverage these strategies to gain a competitive advantage for both their business and their career.

WHO SHOULD ATTEND

The Search Marketing Professional is recommended for individuals who are responsible for the planning, execution or measurement of search marketing campaigns – search marketing specialists, search advertising and optimization professionals, or anyone who would like to pursue a career or enhance their marketing knowledge in this area.

The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.

EXAM INFORMATION

The duration of the exam is 180 minutes.

A range of different question formats are used including Text based Multiple Choice

Image-based Multiple Choice

Matching and Hot Spot questions.