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Mobile Marketing Professional
Professional Diploma in Mobile Marketing
The Mobile Marketing module enables course participants to appreciate the unique power and connectivity associated with mobile marketing, and the compelling opportunity to engage and transact with their target audience in a relevant and meaningful way, based on the context, the device they have, where they are located, their unique needs created by mobility and how they are socially engaged on the move.
The Mobile Marketing Professional focuses on the planning, implementation, and measurement of your Mobile Marketing Strategy.
There are ten modules in the course:
- Module 1 Introduction to Mobile Marketing
- Module 2 Mobile Messaging
- Module 3 Mobile Sites
- Module 4 Mobile Apps
- Module 5 Mobile Advertising
- Module 6 Mobile Video
- Module 7 Mobile Games Marketing
- Module 8 Mobile Commerce
- Module 9 Cross Channel
- Module 10 Strategy & Planning
Innovative and creative Mobile strategies
participants will also learn how to leverage these strategies to gain a competitive advantage for both their business and their career.
WHO SHOULD ATTEND
The Mobile Marketing Professional is suitable for individuals who are responsible for
The planning, execution or measurement of mobile marketing campaigns – mobile marketing specialists, mobile advertising executives, or anyone who would like to pursue a career or enhance their marketing knowledge base in this area.
The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with mobile marketing within the overall digital marketing domain.
Duration of the Exam: 3 hours
Exam Format: multiple choice and hot spot questions.
There are no text based/written answers