Digital Selling
The Introduction to Digital Selling will help you understand the concept of digital selling, how it has transformed the sales process, and how you can leverage advanced tools and techniques to become a prolific digital seller.
You will understand the difference between traditional and digital selling methods and the benefits that can be gained from adopting a digital selling approach to your current sales activities.
You will explore the key concepts that
will be covered in each module, how they relate to each phase of the sales process and, most importantly, how the learnings from each phase will inform the next.
COURSE OUTLINE
The Introduction to Digital Selling will help you understand the concept of digital selling, how it has transformed the sales process, and how you can leverage advanced tools and techniques to become a prolific digital seller.
You will understand the difference between traditional and digital selling methods and the benefits that can be gained from adopting a digital selling approach to your current sales activities.
You will explore the key concepts that
will be covered in each module, how they relate to each phase of the sales process and, most importantly, how the learnings from each phase will inform the next.
BENEFITS
Acquire more qualified prospects
Reduce lead times and nurture leads more effectively
Achieve a more balanced pipeline
Increase your conversion rate
Develop your online brand by creating and promoting relevant content
Build solid relationships online, ensuring client satisfaction and repeat business
Adapt the tone, style and type of your content based on your target audience
Optimize territory and pipeline analysis and define growth strategies
Maximize the impact of your digital selling with the use of CRM tools, digital tools and social media platforms
Understand how to lead the implementation of a digital sales strategy in your organization
WHO SHOULD ATTEND
Salespeople, Consultants and Sales Representatives of all levels
Business Development Executives and Managers Account Managers, Relationship Managers and those leading sales teams
Anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques
EXAM INFORMATION
The duration of the exam is 180 minutes.
A range of different question formats are used including True or False
Text-based Multiple Choice
Image-based Multiple Choice
Matching, Fill in the Blank and Hot Spot questions.
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