Course

The Introduction to Digital Selling will help you understand the concept of digital selling, how it has transformed the sales process, and how you can leverage advanced tools and techniques to become a prolific digital seller.

You will understand the difference between traditional and digital selling methods and the benefits that can be gained from adopting a digital selling approach to your current sales activities.

You will explore the key concepts that

will be covered in each module, how they relate to each phase of the sales process and, most importantly, how the learnings from each phase will inform the next.

COURSE OUTLINE

The Introduction to Digital Selling will help you understand the concept of digital selling, how it has transformed the sales process, and how you can leverage advanced tools and techniques to become a prolific digital seller.

You will understand the difference between traditional and digital selling methods and the benefits that can be gained from adopting a digital selling approach to your current sales activities.

You will explore the key concepts that

will be covered in each module, how they relate to each phase of the sales process and, most importantly, how the learnings from each phase will inform the next.

BENEFITS

Acquire more qualified prospects

Reduce lead times and nurture leads more effectively

Achieve a more balanced pipeline

Increase your conversion rate

Develop your online brand by creating and promoting relevant content

Build solid relationships online, ensuring client satisfaction and repeat business

Adapt the tone, style and type of your content based on your target audience

Optimize territory and pipeline analysis and define growth strategies

Maximize the impact of your digital selling with the use of CRM tools, digital tools and social media platforms

Understand how to lead the implementation of a digital sales strategy in your organization

WHO SHOULD ATTEND

Salespeople, Consultants and Sales Representatives of all levels

Business Development Executives and Managers Account Managers, Relationship Managers and those leading sales teams

Anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques

EXAM INFORMATION

The duration of the exam is 180 minutes.

A range of different question formats are used including True or False

Text-based Multiple Choice

Image-based Multiple Choice

Matching, Fill in the Blank and Hot Spot questions.