Professional Diploma in Social Media Marketing
The Professional Diploma in Social Media Marketing has been designed to equip students with knowledge and understanding of the principles of social media marketing and provide them with tools to build brand credibility and effectively integrate social media marketing into a broader business strategy.
This enables you to understand the foundation principles of digital marketing, and be able to distinguish between traditional and digital marketing. You will learn how digital marketing tactics can be applied in order to develop an effective overall marketing strategy.
You will also know the importance of measurement as a way of managing and analysing your digital marketing campaigns.
The Professional Diploma in Social Media Marketing focuses on the planning, implementation and measurement of your social media strategy.
There are ten modules in the course:
- Module 1 Introduction to Social Media Marketing
- Module 2 Content Creation
- Module 3 Content Outreach
- Module 4 Facebook
- Module 5 Twitter
- Module 6 LinkedIn
- Module 7 Google+
- Module 8 YouTube
- Module 9 Future Trends
- Module 10 Social Media Strategy and Planning
Innovative and creative social media strategies
you will also learn how to leverage these strategies to gain a competitive advantage for both your business and your career.
WHO SHOULD ATTEND
The Social Media Marketing diploma is suitable for people who are responsible for
The planning, execution and management of social media campaigns. Social media specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course.
This diploma is suitable for any level of skill or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing context.
Duration of the Exam: 3 hours
The exam consists of a range of question formats including multiple choice and hot spot questions.
There are no text based/written answers.