The Digital Marketing enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organization. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing.
The Professional Diploma course focuses on the planning, implementation and measurement of your Digital Marketing strategy.
There are ten modules in the course:
- Module 1 Introduction to Digital Marketing
- Module 2 Search Marketing (SEO)
- Module 3 Search Marketing (PPC)
- Module 4 Digital Display Advertising
- Module 5 Email Marketing
- Module 6 Social Media Marketing (Part 1)
- Module 7 Social Media Marketing (Part 2)
- Module 8 Mobile Marketing
- Module 9 Analytics
- Module 10 Strategy & Planning
You will also learn how to leverage these strategies to gain competitive advantage for both your business and your career.
WHO SHOULD ATTEND
The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area.
The Professional Diploma in Digital Marketing course is a rounded introduction to all the core digital marketing disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.
The assessment for the Professional Diploma in Digital Marketing is based on a formal computer based examination that will measure individual’s knowledge and Digital Marketing proficiency following completion of the programme.
The duration of the exam is 180 minutes.
A range of different question formats are used including Text based Multiple Choice
Image based Multiple Choice
Matching and Hot Spot questions.